Profit calculator

What does a month of ads actually buy you?

Pick the five things you would pick when you set an ad live. The calculator walks the money down the funnel, one step at a time, and finishes on the only number that matters: what one new enquiry costs you.

What you will run
What you want it to do
The button on the ad

Adjust the assumptions

These three carry the whole calculation. If you already run ads, take them from your own account and everything above updates.

Meta Ads

Instagram and Facebook
· goes in every month
·
· · times your ad is put in front of someone
·
· · of them tap through to you
·
· · get in touch
Each one costs you about ·

Google Ads

People already searching for it
· goes in every month
·
· · times you appear in the results
·
· · of them click through to you
·
· · get in touch
Each one costs you about ·

Organic

No budget line. No ceiling either.

There is no cost per view to divide by, so there is nothing honest to put in this column. That is exactly why it is worth building. Even when it is organic, we make sure it goes places.

Where these numbers come from

Planning estimates, not a forecast. Click rates move with the season, the audience and the competition, and published benchmarks disagree with each other by two or three times. Meta link click rates sit near one to two percent in practice, which is why every line above is shown as a range rather than a single number.

Start here

We will find your business solution immediately.

Answer a few plain questions. You get the one thing holding your business back, and the three things we would do first. Free, and yours to keep either way.